Overview
Target: +20%. Delivered: +160%.
Heat Holders makes thermal socks, bed socks, hats, neck warmers and tights. Its Amazon business is seasonal, with most sales between August and March. Heat Holders brought in Zelevate in August 2025 with a target of +10–20% revenue on the prior season.
The challenge
A seasonal brand with no PPC structure
At onboarding there was no structured PPC, child ASINs sat under the wrong parents, and third-party sellers were capturing branded traffic.
No PPC structure
No framework in place
Broken catalog
Child ASINs split up
3P sellers
Taking branded traffic
Low conversion
3.33% unit session rate
Results
The results
+159.8%
Revenue, season YoY
$88.2K → $229.1K
+172.7%
Units sold
4,055 → 11,060
5.26%
Conversion rate
Up from 3.33%
Ready when you are
Your Growth Should Be More Profitable
One flat install fee, done in 21 days. You only move to a retainer once you've seen the results on your own numbers.
The Profit-First Install
$2,000 of work
$297
What's only due today
- Your full P&L, product by product
- Leaks closed: pricing errors, wasted ad spend, FBA overcharges, return rates
- Listings and images rebuilt for A9 and Rufus
- Organic Growth Plan built on white-space keywords
- Advertising growth plan with inventory plan and revenue projections
- You only move to our full retainer once you've seen results on your own numbers.
- If we're not the right fit, you keep all of it.
- The price doesn't change and there's nothing else to negotiate.